Case Study: Aurora Heat
“Canada’s most loved reusable hand warmers .”
About Aurora Heat:
Brenda Dragon is the president and founder of Aurora Heat — an Indigenous-owned apparel company that produces and sells reusable warming products made from sheared beaver fur. Aurora Heat is located in Fort Smith, Northwest Territories in northern Canada. Prior to founding Aurora Heat, Brenda spent time travelling the north working as an ophthalmic technician delivering primary eye care to residents in the region. She credits this work as the foundation of her business philosophy, which is to help as many people as she can. It also gave her the opportunity to develop her love and wanderlust for traveling and connecting with others in the community.
Brenda has a degree in tourism and spent time working with the Government of the Northwest Territories as a consultant, helping them develop their Indigenous tourism policies and strategies for the region. She holds a deep connection to the region and instills these values in her family and business whenever she can.